Selective Magnetic Separation Technologies IKE (SMS Technologies) is a biotechnological company established at the end of 2018 and is based in Greece, prefecture of Argos (Peloponese). It has been established by putting together private investors and academic researchers. SMS Technologies is working in an innovative economy, its mission is to further develop a purification method named Selective Magnetic Separation using magnetic particles functionalized with organic and inorganic binders (oligopeptides, antibodies, small molecules, zeolite), for removing several types of ions from liquid solutions as well as the extraction of valuable compounds from plants. In particular it focuses on the removal of chemicals such heavy metals (Cr, Cd, As etc), sodium, potassium and others from sea water and wastewater. SMS method is based on affinity ligand and magnetic particles, which aims to replace the conventional and expensive purification methods such as chromatography, differential centrifugation, size-exclusion, etc. The CEO and co-founder Dr. Angelo Ferraro is a molecular biologist with 15+ years of research experience. Team members are metallurgy, environmental and electronic engineers as well as physicists, chemists and biologists. The company has its own research laboratory equipped with instruments and machineries found in advance biochemical laboratories. It is collaborating with the National technical Univerisity of Athens, the National Hellenic Research Foundation, Qualia pharma, Nomasico and Akmelogy. SMS Technologies, thanks to highly skilled personell, also provide the design and development of industrial equipment related to the magnetic separation.